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Delighted to share with everyone that my book Enlightened Negotiation: 8 Universal Laws to Connect, Create, and Prosper has been awarded the Bronze Medal in the category of ‘Business Ethics’ by the prestigious Axiom Business Book Award. ~ Mehrad

The Axiom Business Book Awards are designed to celebrate excellence in business book writing and publishing. It recognizes the innovative, intelligent, and creative aspects of new business books that make us think, see, and work differently every day.

Business people are always looking for new ideas and solutions to their problems, and award-winning business book authors and publishers fill a niche with their informative and innovative books. The medalists in this prestigious and competitive contest will serve as the premier list of new and innovative works.


In Addition, Enlightened Negotiation: 8 Universal Laws to Connect, Create, and Prosper has won the 2017 Eric Hoffer First Horizon Award, was a finalist for the 2017 Eric Hoffer Montaigne Medal, and has won the 2017 Eric Hoffer Award in the category of Business!

The Eric Hoffer Award honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing, as well as the independent spirit of small publishers. Since its inception, the Hoffer has become one of the largest international book awards for small, academic, and independent presses.

Each year, the Eric Hoffer Award presents the First Horizon Award for superior work by debut authors (i.e the first published book of any type by the author). This is an additional distinction beneath the Eric Hoffer Award umbrella.

The Montaigne Medal is awarded to the most thought-provoking books. These are books that either illuminate, progress, or redirect thought. The Montaigne Medal is given in honor of the great French philosopher Michel de Montaigne, who influenced people such as William Shakespeare, René Descartes, Ralph Waldo Emerson, Friedrich Nietzsche, Jean-Jacques Rousseau, and Eric Hoffer. This is an additional distinction beneath the Eric Hoffer Award umbrella.

In addition to the grand prize, the Eric Hoffer Award identifies a winner, a runner-up, and honorable mentions within eighteen all-inclusive categories. Additional honors go to academic, small, micro, and self-published presses. The category finalists and the grand prize short list are further noted.

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Enlightened Negotiation :
8 Universal Laws to Connect, Create and Prosper
Available on Amazon!


“In this informative and illuminating book, Nazari, a business professor and meditation and yoga teacher, combines his areas of expertise to look at the many ways people negotiate, consciously and unconsciously, in everyday life. To show how to become more successful in reaching common ground, he shares personal stories that demonstrate “Enlightened Negotiation,” which considers ethical and spiritual principles as well as business success.” Read more on Publisher’s Weekly.


“A book that is both interesting to read and offers quite a bit of wise counsel, Enlightened Negotiation will very likely be of great value to anyone who wants to get the most out of negotiating, whether it be in business or in life.”

Read more from  Foreword Reviews.

Enlightened Negotiation is a must read for anyone who wants to be a true collaborator. Rather than approaching every interaction with others as a win/lose battle, this book is all about making your interactions with others into collaborative, win/win relationships.”

Ken Blanchard, coauthor of The New One Minute Manager® andCollaboration Begins with You

Enlightened Negotiation is a new, practical and illuminating method for conscious negotiations and sustainable relationships. It is an essential guide for applying higher universal principles to our daily interactions that are embraced by enlightened leaders, entrepreneurs and individuals. Dr. Nazari provides structured negotiation skills that you can implement immediately. His unique and diverse background makes him the most qualified to present this integrated approach.  This book is destined to become a classic in its field.”

John Mackey, Co-Founder and Co-CEO, Whole Foods Market

“Dr. Nazari’s approach elevates negotiation from the usual competing attempts to avoid leaving a dollar on the table to the more artful, cooperative process of finding mutually beneficial solutions.”

Jacob Tanzer, Arbitrator & Mediator, former Litigator and Justice of the Supreme Court of Oregon

Enlightened Negotiation prepares you to negotiate using astute observational skills, situational awareness, and advanced planning techniques. This book gives you exactly what you need to succeed in negotiating the big game of life! It provides you the roadmap that leads to personal and professional success, financial security and over all prosperity. It is truly enlightened writing.”

Philip and Gayle Tauber, Founders Kashi Company

“Healthy relationships, business and personal, support healthy lifestyles. Dr. Nazari’s unique perspective and techniques enable the kind of compassionate and thoughtful give and take from which all relationships will benefit.”

Deborah Szekely, Founder, Golden Door Spa and Co-Founder, Rancho La Puerta

Enlightened Negotiation is a gift to everyone who is interested in approaching life and negotiations with understanding the power of building trust and living with a higher consciousness. Negotiations are ever present in our lives and there is now a path to creating win-win scenarios for all parties. It is a must read!”

Peter Davis, Co-Founder and CEO of IDEA Health & Fitness Association

“Dr. Mehrad Nazari’s Enlightened Negotiation provides an elegant solution for the most pressing problems of our time. This entertaining and easy-to-read guide gets to the very heart of what matters most in our world. The solution to most of our problems, both personal and global, involves collaboration and win/win outcomes. It’s clear that the old model simply isn’t working. Mehrad’s offering is truly enlightened. Read Enlightened Negotiation to prosper.”

Janet Brown, President FundX Investment Group

Enlightened Negotiation unpacks the fine line that many trip over between securing professional advancement while maintaining spiritual equanimity. Through his diverse experience Dr. Nazari is uniquely qualified to dispel these myths that habitually create conflicts in the “winner” or “loser” paradigm. This structured approach brings wholistic awareness to our intentions and interactions while successfully informing the decision making process. This is an indispensable navigation guide touching all aspects of our life.”

Richard and Leslie Morgenthal, Founders Morgenthal Frederics